In 2018, neuroscientists at University College London conducted a seemingly unrelated experiment: they showed 500 subjects the same photo of a square-faced model, only changing the accessories:

• When wearing a stiff square scarf, 92% of people thought she was “strict and difficult to approach”;

• after changing to a curved scarf, suddenly 76% of people commented that she was “gentle and trustworthy”

The Journal of Perception and Psychophysics finally published a surprising conclusion: “The shape of the scarf has a 3.2 times stronger effect on the face shape than makeup”.👉 But more importantly, the subsequent discovery: When the round-faced subjects imitated wearing the same curved scarf, the effect was counterproductive – this revealed the most secret rule in the fashion industry:’The real magic of scarves begins with your bone structure‘.

🔴 Silk scarves suitable for round faces

Features:

Width ≈ height, soft curves (such as Emma Stone, Selena Gomez)

According to the “Golden Ratio of Faces” by the University of the Arts London, a round face is defined as:

• Forehead width/face length ratio ≥ 0.85 (measurement method: hairline to chin vs. cheekbone distance)
• Mandibular angle ≥ 140° (compared to the 90-120° range for square faces)

Recommended styles:

1. Long silk scarves (>120cm) → Drape and lengthen the neck line
2. V-shaped tying method → ​​Visually extend the chin
3. Vertical stripes/twill prints → Enhance the vertical flow

❌ Avoid

• Short square scarves (less than 50×50cm) → Will make the face look rounder
• High collar and tight tying method → ​​Compress the neck space

Case: Selena Gomez often chooses A long silk scarf, paired with a deep V-neck top, balances the rounded look.

🟧 Silk scarves suitable for square faces

Features:

obvious jaw, cheekbones as wide as forehead (such as Keira Knightley, Olivia Wilde)
The Harvard University “Facial Skeleton Research” points out the characteristics of square faces:

• Jaw angle: 90-120° (round face>140°)
• Cheekbone/jaw width difference: ≤5% (angle prominence index)

Recommended styles:

1. Soft prints (floral, gradient) → weaken the edges
2. Loose round neck tying method → ​​Wrap around the neck to avoid tight fit
3. Flowing materials (chiffon, silk) → Increase softness

❌ Avoid

• Stiff cotton and linen materials → Strengthen the square feeling
• Geometric patterns → Conflict with face shape

Case: Olivia Wilde prefers Bohemian style long silk scarves, loosely tied to soften the jawline.

🟦 Scarves suitable for oblong faces

Features:

Face length > face width, long forehead or chin (such as Sarah Jessica Parker, Liv Tyler)
According to the 2024 study of the International Journal of Cosmetic Dermatology, oblong faces are defined as:

• Face length/face width ratio ≥ 1.5 (measurement: hairline to chin vs. cheekbones)
• Three-chamber distribution: usually the middle chamber (nose tip to lips) accounts for > 35%

Recommended styles:

1. Wide square scarf (90×90cm) → Increase volume horizontally
2. Bow tie/neck tying method → ​​Shorten the visual length of the neck
3. Contrasting color blocks → Divide vertical lines

❌Avoid:

• Extra long and thin scarves → Lengthen the proportions
• Middle-parted vertical tying method → ​​Emphasize the length of the face
  Example: Sarah Jessica Parker often uses a wide printed square scarf with a turtleneck sweater to balance the face shape.

🎯 Conclusion: Find your perfect scarf

The key to choosing a scarf is to balance the characteristics of your face shape:

• Round face → Long strip + V-shaped tie
• Square face → Soft print + Loose tie
• Long face → Wide width + Horizontal tie

📊 Comparative data summary table

⏳ We will talk about special face shapes in the next issue, so stay tuned

• Heart-Shaped face (Heart-Shaped): Angle tying method to balance the chin
• Diamond face (Diamond): Side-mounted technique to soften the cheekbones
• Oval face: How to avoid “boring” advanced matching

So Which style suits your face shape? Try these tips and share your outfit in the comment section!